a startup that knows how to storytell today can beat one 10x its size.

because AI is killing the product gap in software. everyone has the same models, the same features, the same playbooks.

the only thing left is the story. and the story is the product, because in feeds, people don’t experience the product, they experience the narrative around it.

the story is the product, the distribution, the moat.

it decides whether your launch feels like someone should invest their time/money… or just keep scrolling.