https://t.co/2fWlXqp2Mp
If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples


Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
amazon.com

The founder of Teenage Engineering opens up to his creative space
scandinavianmind.comscandinavianmind.com
