@Paradox_EP @100Thieves My Hypothesis a high percentage of t...

@Paradox_EP @100Thieves My Hypothesis a high percentage of the troubled shopping experience is as a result of their business plan. The goal: Social media buzz, fast sold out, those numbers look good and help the bottomline more investment, increase awareness. See: Supreme, Yeezy Scarcity:Hype https://t.co/RX8G5d7G96

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As tech and culture further co-mingle, we should expect more startups to follow MSCHF’s lead, using drops to win attention. In the process, programmatic methods may rise to contrive scarcity reliably, at scale, online.

Mario Gabriele • Scarcity as an API

Scarcity & Impatience is the Core Drive of wanting something simply because it is extremely rare, exclusive, or immediately unattainable.

Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards

Hype became a dirty word, and longevity increasingly feels like a myth.

Virality got conflated with relevance, while relevance comes with the curse of becoming imminently passé. Whist new gen brands like Corteiz are propped up by persistent presence, institutions such as Apple resist exploring their own hype, choosing omnipresence instead.

This beg

In some instances, scarcity produces status. The "drop" is one mechanism to create scarcity that has had a profound cultural effect in apparel and beyond. Going forward, we may see such practices used by software companies, potentially opening the door for "programmatic scarcity."

Mario Gabriele • Scarcity as an API

That horizon is massive and inevitable. We can take lessons from the evolution of social media to will a new multiplayer future of shopping into existence and change for the floundering paradigm forever.

Mario Gabriele • Scarcity as an API

Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards

Mario Gabriele • Scarcity as an API

Sam Blumenthal • The Internet Rhymes: Lessons from the Evolution of Social Media