Paradoxically, self-improvement tends to reinforce self-deficiency even as it attempt to address it. This is how incessant self-improvement and self-optimization can be a source of suffering. The alternative is self-unfoldment.
If you subconsciously feel you don't deserve to be rich, you'll sabotage your pursuit.But if you feel you truly deserve it, you'll do whatever it takes. So adjust your self-image first.