Why is crypto marketing getting more unhinged (meme accounts, copy pasta, artfully mispelling in coms)? It comes down to this: There are new chains, tokens, and dapps popping up every day. The core audience is not growing fast enough to meet with demand. Everyone is competing for attention and needing to get louder. WHY is the core audience not growing? Lack of PMF. Start with the 3 main motivations on what drew people into crypto: 1. The original intended case: p2p decentralized payments (has pmf in places where the central bank has failed its people) 2. Decentralized servers to build a new "open internet" 3. Speculative gambling First two were/are visionary Last is purely for financial gains Some people have a mix of multiple motivations (no good/bad here, just objective) PMF = adoption. We're 16 years in since the Bitcoin whitepaper and just on the cusp of getting infra for experiments on motivation pt. 2. (PS have written about pmf multiple times, search it in my handle) Without pmf, you get visionaries/early adopters, and price speculators. Speculators serve a large portion of the audience, and there are also people looking purely for financial upside that spin out narrative/meme coins (sometimes also disguised as visionary solutions) to appease this group. Every dump and rug distances us from mass adoption and getting over regulation If you are building, build with intention. And consistently push your vision and why. MINDSHARE is the biggest KPI in this space, and it's becoming increasingly competitive for it.