We all know “startups are hard,” but I think we tend to imagine that this difficulty is bounded, contained, modelable, a bit like running a marathon: yes, legs and lungs hurt, but that’s normal and appropriate, and we know the route, the distance, and that there’s a finish line. This is a kind of difficulty we can contend with without losing oursel... See more

A startup is a story The story is useful because it brings people to work towards something together The story is limiting because employees let it dictate what they can and cannot do The story isn't real - a startup is just people and what they choose to do every morning

Starting a company is awesome if you want to feel like a piece of shit one day and king of the universe next day and just keep alternating back and forth forever and ever