one of the best sales advice we got back in YC was the "ikea effect": if you are in the middle of a demo, never just open your laptop and show a generic feature dump. before you show anything, ask this: "if you were in my shoes, what would this platform need to show you to prove it can solve your problem?" the prospect will give you a checklist of 2-3 things. start by showing exactly those 3 things. people love what they build themselves. when they define the criteria for success, they can't argue when you deliver it