Instagram head Adam Mosseri just wrote 1,240 words on how AI will affect Instagram creators and social media. Here are 9 takeaways: 1. By 2026, “authenticity” will be infinitely reproducible: deepfakes and AI media will look real. 2. The internet already shifted power from institutions to individuals; creators gained trust as institutions declined. 3. AI will produce far more content than humans capture, including high-quality “synthetic” media that soon feels real.      4. As synthetic content floods feeds, true authenticity becomes scarce, increasing demand for trusted creators. 5. The success bar moves from “can you create?” to “can you make something only YOU could make?” 6. Because polish is cheap (AI + phone cameras), a raw, imperfect aesthetic becomes a credibility signal (“proof”). 7. People will shift from assuming media is real to default skepticism, focusing more on who posted and why. 8. Platforms will be pressured to label AI content, but detection will get harder…a better approach may be fingerprinting real media at capture (cryptographic signing). 9. Instagram should evolve with better creator tools, clearer AI labeling, real-media verification, richer account context/credibility signals, and stronger ranking for originality.