communication is conversion
Communication creates community. The way we communicate forms the types of communities we form: communities where the highest good sought is great entertainment and prestige (“he prepares for those podcasts like none other, and asks banger questions!”) or communities oriented toward the truth and encounters with the real.
“Communication is about what is received, not what is intended. If there is a gap between what you are saying and what they are hearing, you have to find a new way to say it.”
The word 'co mmunication ’ is derived from the Latin root 'communis', which means ‘common, public, shared by all or many'. Like blood in a body, sap in a plant or water in a river, communication keeps things moving, and holds the potential to share messages and meanings in new and relevant ways.