(A little late to this party) But I'm obsessed with LEGO as a company.
world's biggest toy company (2x Mattel and Hasbro)
and a culture + strategy that's persisted since its founding in 1932 https://t.co/TzVWSH2Yld
(A little late to this party) But I'm obsessed with LEGO as a company. world's biggest toy company (2x Mattel and Hasbro) and a culture + strategy that's persisted since its founding in 1932 https://t.co/TzVWSH2Yld
1. It doesn’t have to be new. It just has to be fresh.
The toy brick was invented (and patented) by British toymaker, Hilary Fisher Page in the 1950s. But when LEGO released its own riff on the brick, they made some very important changes to ‘freshen up’ the idea for the Danish market. One of those important changes was the little tubes underneath ... See more
The toy brick was invented (and patented) by British toymaker, Hilary Fisher Page in the 1950s. But when LEGO released its own riff on the brick, they made some very important changes to ‘freshen up’ the idea for the Danish market. One of those important changes was the little tubes underneath ... See more
Five lessons from LEGO - Colossus
Lego: Playing Well — Chartr: Data Storytelling
read.chartr.co
In 2003 LEGO was $800m in debt. But by 2015 they had $1billion+ in sales. What was at the heart of such a crazy comeback?
Patterns.
LEGO did a mountain of research... and found patterns in how children play.
As their then-CEO said - "If you want to understand how animals live, you don’t go to the zoo, you go to the jungle."
So they talked to Lego fans.... See more
Patterns.
LEGO did a mountain of research... and found patterns in how children play.
As their then-CEO said - "If you want to understand how animals live, you don’t go to the zoo, you go to the jungle."
So they talked to Lego fans.... See more
Feed | LinkedIn
lego brand framework
When the LEGO Group emerged from near bankruptcy in 2004, its new CEO implemented a structured system of incremental continuous product improvements to drive 95 percent of the company’s annual sales.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
