(A little late to this party) But I'm obsessed with LEGO as a company.
world's biggest toy company (2x Mattel and Hasbro)
and a culture + strategy that's persisted since its founding in 1932 https://t.co/TzVWSH2Yld
(A little late to this party) But I'm obsessed with LEGO as a company. world's biggest toy company (2x Mattel and Hasbro) and a culture + strategy that's persisted since its founding in 1932 https://t.co/TzVWSH2Yld
In 2003 LEGO was $800m in debt. But by 2015 they had $1billion+ in sales. What was at the heart of such a crazy comeback?
Patterns.
LEGO did a mountain of research... and found patterns in how children play.
As their then-CEO said - "If you want to understand how animals live, you don’t go to the zoo, you go to the jungle."
So they talked to Lego fans.... See more
Patterns.
LEGO did a mountain of research... and found patterns in how children play.
As their then-CEO said - "If you want to understand how animals live, you don’t go to the zoo, you go to the jungle."
So they talked to Lego fans.... See more
Feed | LinkedIn
After 5 years building in consumer, a huge learning is that “creating a feeling” is the most inportant thing for building a resonant brand. Product and services end up being interchangeable but the feeling in a customers mind is not. The best brands are the best storytellers with the most authentic messaging. To action this, we’ve seen success buil... See more
Feed | LinkedIn
This locks toy companies into a challenging bet. Every year, they have to a) predict trends, b) invent them, and c) commit capital to them. All without knowing how the rest of the year will turn out. Since toy trends exist, but don’t last for very long, they have to invent new products every year—but the technological state of the art doesn’t advan... See more