(A little late to this party) But I'm obsessed with LEGO as a company.
world's biggest toy company (2x Mattel and Hasbro)
and a culture + strategy that's persisted since its founding in 1932 https://t.co/TzVWSH2Yld
(A little late to this party) But I'm obsessed with LEGO as a company. world's biggest toy company (2x Mattel and Hasbro) and a culture + strategy that's persisted since its founding in 1932 https://t.co/TzVWSH2Yld
alex added
Lego: Playing Well — Chartr: Data Storytelling
read.chartr.co
kev added
When the LEGO Group emerged from near bankruptcy in 2004, its new CEO implemented a structured system of incremental continuous product improvements to drive 95 percent of the company’s annual sales.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
kev added
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
sari added
Jason Shen and added
even as the most popular doll in the world, Mattel looked to confront the way they’d always done things. “We attacked every aspect of the business, from product to communication to content to social mission,” McKnight explained. This helped them ask more upstream questions about their own incumbency – challenging themselves to think about what Barb
... See moreeatbigfish. • The Cost of Mediocrity
Keely Adler added