Post-Sneaker Memes. Swedish footwear company Morjas is promoting its best-selling loafers in a meme filled campaign.👉 https://t.co/ylQfQtaNZS https://t.co/oEoLQYYR2c

The company also landed a series of high-profile customers — Man Repeller’s Leandra Medine, model Karlie Kloss, and payments startup Venmo — as well as designers like celebrity interiors guru Orlando Soria.

A few weeks later, a designer brand that was moving its headquarters reached out to the couple to help sell excess inventory. The brand had about 700 pairs of shoes it wanted to unload. Within three hours, during a livestream on Taobao, Yuan and Zhang sold all the merchandise.

Thanks to a logistics overhaul executed a year earlier, Proenza Schouler’s spring collection was by March already in stores and paid for. By luck, their collaboration with Birkenstock — for which they topstitched the German sandal-makers’ popular Arizona and Milano styles, glazing them in what have become signature colours like cobalt blue and burg... See more