Beautiful running campaign for Patta x Nike - blurring the lines between streetwear, luxury and sport. ✨ https://t.co/Y20SWhdYRt
What’s more, runners , united by shared values of health, wellness, community, (and, it appears, a love for coffee) find belonging through club merchandise, echoing streetwear's role in group identification. Whether donning a club tee or socks, runners make a statement, akin to the streetwear movement, where personal expression leaves a mark on a l
... See moreSOTA • Running Culture Is the New Streetwear
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the Nike brand is also rooted and expressed in the social positions they take, like promoting inclusion
Bill Kenney • Conquer Your Rebrand
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Reward
Hit the gym and you can buy that sweet hoodie or expensive plant you've been eyeing.
nike.com • How to Motivate Yourself to Workout
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Nike promised to bring inspiration and innovation to every athlete.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality experi... See more
Retail Dive • Nike debuts new store concept with Nike Style
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