NYC tech’s newest symbol of peak status is a studio space built around a creative collective. The current wave of VCs & founders are running their businesses out of “Brooklyn-based studios” and investing in “the art of company building” predicated on taste. It’s all connected
NYC tech’s newest symbol of peak status is a studio space built around a creative collective. The current wave of VCs & founders are running their businesses out of “Brooklyn-based studios” and investing in “the art of company building” predicated on taste. It’s all connected

A world in which artists think like entrepreneurs, he writes in the Atlantic, is one where “You’re a musician and a photographer and a poet; a storyteller and a dancer and a designer ... which means that you haven’t got time for your 10,000 hours in any of your chosen media. But technique or expertise is not the point. The point is versatility. Lik... See more
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.
A world in which artists think like entrepreneurs, he writes in the Atlantic, is one where “You’re a musician and a photographer and a poet; a storyteller and a dancer and a designer ... which means that you haven’t got time for your 10,000 hours in any of your chosen media. But technique or expertise is not the point. The point is versatility. Lik... See more
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.

That labor amounts to constant self-promotion in the form of cheap trend-following, ever-changing posting strategies, and the nagging feeling that what you are really doing with your time is marketing, not art. Under the tyranny of algorithmic media distribution, artists, authors — anyone whose work concerns itself with what it means to be human — ... See more