The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer. Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize thi... See more

The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer.

Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize th

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This is common with new technologies -- the first iterations focus too much on the technology itself instead of the user experience the technology facilitates.

We tell entrepreneurs to find a need, test, and trial until they find a solution to that need, move fast, and break things. Yes, betas work; our method is a process of induction, right out of the playbook of the scientific method. Yet we need to insert a framework of intentionality into that process so that at the end of our experiments, we have a

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This glorification of action over thought is reflected in Silicon Valley's culture and canonical texts. Books like Zero to One or essays like It's Time to Build emphasize the urgent need to create, innovate, hack, and iterate on products with vast social consequences, rather than the responsibility of technologists to pause, reflect, and introspect... See more

Amazon founder Jeff Bezos, legendary for his long-term vision, reiterated this point. “Invention requires a long-term willingness to be misunderstood,” he said. “When you do something that you genuinely believe in, that you have conviction about, for a long period of time, well-meaning people may criticize that effort.” To sustain yourself over thi... See more