you are going to get depressed if you expect results in tandem with action. it is only months or years later that the previous work we have done shows results.

This can result in a “valley of disappointment” where people feel discouraged after putting in weeks or months of hard work without experiencing any results. However, this work was not wasted. It was simply being stored. It is not until much later that the full value of previous efforts is revealed.

Most people harbor the hope that “when things change” or “when things improve” they will do a better job of productively obsessing and paying attention to their brainstorms. It is much smarter not to wait for that mythical time to arrive.