There are lots of great football ads. But this one from the Royal Mail might be the best https://t.co/TnheSQzoVx

My notes: https://t.co/Rubf44uRct

This engaging element is clever but it’s the campaign film that really stands out in our eyes. Adopting the style of an investigative-style documentary, the ad completely nails the look and feel of that type of program. There are the blurred faces, the muffled voices and all the shocking twists and turns you would expect.

One of my favorite commercials is an Under Armour spot featuring Michael Phelps with the tagline: “It’s what you do in the dark that puts you in the light.”

So yeah, football sucked. Anyone who played college football will tell you that it sucked. And guess what else? I loved it. Most former players loved it. There was beauty in this struggle. A beauty in the "suck".

A USPS study found that “62% of millennials tend to read through the advertising mail they receive, rather than discarding it without reading. Given growing data-privacy concerns, clutter in online advertising, and demand for brand authenticity, some marketers we spoke to said the best way to reach younger consumers could be through some good ol’ f... See more

branding is essentially good taste as a service

Can’t ever get this image out of my head… Great writers write musically. https://t.co/J8wDku8r62