minimum feature set to put in front of customers.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Target early adopters. Too many marketers try to target the “middle” in the hopes of reaching mainstream customers, and in the process they water down their message. Your product is not ready for mainstream customers yet. Your sole job should be to find and target early adopters, which requires bold, clear, and specific messaging. Focus on finished
... See moreAsh Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Avoid this roadblock by building a product after you’ve verified there is a market.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
I think startups focus too much on pitching features of their product where they could be selling their point of view on the market. Your point of view describes why you prioritized features the way you did and why your product is the best solution for a certain type of buyer 1/
refine our marketing messaging.