Target early adopters. Too many marketers try to target the “middle” in the hopes of reaching mainstream customers, and in the process they water down their message. Your product is not ready for mainstream customers yet. Your sole job should be to find and target early adopters, which requires bold, clear, and specific messaging. Focus on finished

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re: many genAI apps can do 'anything and everything' i used to tell this funny story to a lot of consumer founders: when one-shot TTS first started to work, someone made a website where you could deepfake anyone's voice (long before ElevenLabs quality). it had a complicated UX and got little traction a few months later someone made a website whe... See more

The most important features for a product are usually the ones that were built first. Once you get past a certain level of functionality, a lot of the new functionality on the roadmap often targets just a subset of users (e.g. power users) or supports use cases that are adjacent to the core use cases. So it’s a safer bet that you’ll drive more busi... See more

Simple is a competitive advantage

When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.

The hardest part about this for a lot of product builders is simply that the ego wants to be different. Pe... See more