If you can't explain your app in fewer than 5 words, do you think your users will ever bother telling anyone about the app?
Before you have product-market fit, product development is not about "adding features"—but distilling a product to a simple marketable sentence. Adding… Show more
If you can't explain your app in fewer than 5 words, do you think your users will ever bother telling anyone about the app? Before you have product-market fit, product development is not about "adding features"—but distilling a product to a simple marketable sentence. Adding… Show more
The most important features for a product are usually the ones that were built first. Once you get past a certain level of functionality, a lot of the new functionality on the roadmap often targets just a subset of users (e.g. power users) or supports use cases that are adjacent to the core use cases. So it’s a safer bet that you’ll drive more busi... See more
Lenny Rachitsky • How to accelerate growth by focusing on the features you already have
Nikita Bier
instagram.comWe have a core feature offering that is very strong. A small feature idea comes up that serves a subset of the market, but it isn’t too hard to do and it isn’t a bad thing, so we indulge. Repeat that thought process a hundred times and you have a cluttered UI, a large team, a slow product, and no obvious path forward.
Andrew Bosworth • Focus
Target early adopters. Too many marketers try to target the “middle” in the hopes of reaching mainstream customers, and in the process they water down their message. Your product is not ready for mainstream customers yet. Your sole job should be to find and target early adopters, which requires bold, clear, and specific messaging. Focus on finished
... See moreAsh Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
most entrepreneurs and product development people dramatically overestimate how many features are needed in an MVP. When in doubt, simplify.
Eric Ries • The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
When you’re an early stage startup, your most important job is to get clarity on what you’re building. When your product is buggy and low quality and the first mile of the product is ignored (the welcome/tour, the onboarding, the explanatory copy, the empty states), you won’t know if the poor retention numbers are due to a bad product or a bad mark... See more