First, Claude 3 Opus was excellent at handling large amount of text. I gave it a 300 pages PDF of my sales pages and sales emails for the past few years, with just a one page explaining intro, and asked him to basically make my copywriting for a new product. It was at least 90% as good as what I would have done.

- Then, GTP4o was released, and the i... See more

Look at how the writers you love are doing things, and then copy them. I’m such a believer in copying. When I was teaching writing, I used to say: “Leave off this paragraph of an Elizabeth Bowen story; write the next paragraph.” And they all thought that they were copying Elizabeth Bowen. It didn’t sound like her at all. It sounded like them, but b... See more

To use the “Franklin approach,” find writing you admire. Take a paragraph and jot a word or two down to remind yourself of the key ideas of each sentence. Then use those key words as hints to see if you can re-create the sentence. Check your sentence against the original and see which one is better. Does the original have better vocabulary? Better

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I think that greatness is best described as “invisibility.” Great writing is invisible. It might take you a minute or two to get into the flow, but once you’re reading it, you’re flowing through it and don’t even realize you are reading words. Your mind is hallucinating the story for you, so seamlessly that it feels like you’re imagining it for you... See more

It was generally agreed that a co-writing AI, like a human co-writer, is most useful when it complements a writer’s own skillset. If a writer already knows how to develop eloquent prose, the AI’s ability to suggest interesting ideas is more crucial than the exact language it chooses. Conversely, if a writer already has a clear story arc in mind, an

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You know what works, though? Write your own blog post, then paste it into AI and ask it to tell you what your own post means. Then edit it yourself as needed. Really helps refine whether you’re communicating clearly enough.