The more we want our customers to be a certain way, the less our offerings are something they authentically want.
Joe Hudsontwitter.comThe more we want our customers to be a certain way, the less our offerings are something they authentically want.
The hard part about figuring out what customers want is figuring out that you need to figure it out
Back to the basics improve the quality and service
Most innovative product where the market is going
Quality is not communicated by marketing
discover what people really, really want,* rather than a) what they say they want or b) what we think they should want.