The more we want our customers to be a certain way, the less our offerings are something they authentically want.
The more we want our customers to be a certain way, the less our offerings are something they authentically want.
Rare is the human, who truly wants what he says he wants.
Kapil Gupta • There Is No HOW
discover what people really, really want,* rather than a) what they say they want or b) what we think they should want.