The more we want our customers to be a certain way, the less our offerings are something they authentically want.
The more we want our customers to be a certain way, the less our offerings are something they authentically want.
People don't want you to be perfect. What they want is to feel connected with you.
Joe Hudson • Tweet
rob hardy and added
Well, the first problem is that people have a really terrible idea about what they really want, to the point where most people think they want one thing, when in reality that is exactly what they don't want.
Why do news aggregator apps keep failing? - Baekdal
phoebe added
users don’t know what they want
The desire to be special can only exist if you don’t know who you are.
Joe Hudson • Tweet
rob hardy added
“Man is the creature who does not know what to desire, and he turns to others in order to make up his mind. We desire what others desire because we imitate their desires.”
Luke Burgis • What is Mimetic Theory? Philosophies of René Girard with Luke Burgis
Juan Orbea added
People want what they can’t have.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
The truth is that we want most things according to how other people model the value of those things to us. These people are models of desire.
Luke Burgis • What People Are Really Doing When They Play Hard to Get
Sixian added
A consumer is just that: an abstraction of a person who we hope will consume whatever we have to offer. We try to guess what this “consumer” wants
Simon Sinek • Leaders Eat Last: Why Some Teams Pull Together and Others Don't
Ilana Ettinger added