We're in the era of modern software companies as lifestyle brands. We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience. UX has become a fashion statement, and standout products have style. We'll see: - Haute Couture software - Lux... See more

When you put it all together — power over who gets through to you, purpose-built boxes for the different flavors of emails, dedicated workflows, strong privacy protections, and an innovative, integrated calendar — it’s like magic .

Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ

We make friendly objects for designy people.

branding is essentially good taste as a service