Focused, quality-obsessed publications will take advantage of bundle economics to collect “stars” and monetize them through some combination of subscriptions (less likely) or alternate media forms. Said media forms, like podcasts, are tough to grow on their own, but again, that is what makes them such a great match for writing, which is perfect for... See more

Most of this story wasn't news to me, but I want more on this: https://t.co/8j6l7qJzmP https://t.co/LyLwr2BEuO

Carly speaks from her background in magazines to explain that adding a Discord channel to the NEW MODELS structure was important because “editors don’t make magazines, they make audiences. And a magazine or a podcast alone is no longer the way to do that. It has to be something more cybernetic.” She paraphrases theories from K Allado McDowell’s... See more