Horseshoe maximalism is the social temperament of our times, an emerging cultural temperament that will dominate cultural industries in the coming half-decade. It is what the mid twenty-twenties feel like: a collective realization that we no longer trust our institutions.
The death of establishment narratives of... See more
officeofappliedstrategyinstagram.com#1: ON SURREALISM
Why does lunacy and irreverence feel so resonant right now? One of the principles of surrealism is an expression of the absurd in order to question power and I’ve similarly noticed Gen Z quietly raging against the madness of the world with content that is surreal, weird and oft-uncomfortable.
Why does lunacy and irreverence feel so resonant right now? One of the principles of surrealism is an expression of the absurd in order to question power and I’ve similarly noticed Gen Z quietly raging against the madness of the world with content that is surreal, weird and oft-uncomfortable.
Victoria Buchanan • Vol.17: Victoria Buchanan: Surrealism, World Saving Luxury + Fractional Work
Culture is collapsing, the centre cannot hold - so what comes next?
Today, a very special collab with @nottonywang, discussing @officeofappliedstrategy’s most recent, and very good, dossier on Horseshoe Maximalism - an emerging cultural logic that rejects establishment narratives in favour of cultural extremities, many... See more
nottonywanginstagram.com
Over the first of half of the year, a group of 8 strategists, researchers, designers worked on a 50 page cultural dossier exploring why, despite the sheer abundance of cultural content and output to consumers, culture feels less creative and more flat than ever.
Described by a New Yorker writer as a “nonsensical, navel... See more
instagram.com