This interpretation was dubbed "the Hawthorne effect".

Reward- and punishment-superresponse tendency Liking / loving tendency Disliking / hating tendency Doubt-avoidance tendency Inconsistency-avoidance tendency Curiosity tendency Kantian fairness tendency Envy / jealousy tendency Reciprocation tendency Influence-from-mere-association tendency Simple, pain-avoiding psychological denial Excessive

“The Barnum effect refers to the tendency for people to accept as uncannily descriptive of themselves the same generally worded assessment as long as they believe it was written specifically for them on the basis of some ‘diagnostic’ instrument such as a horoscope or personality inventory.”