Words can be weapons—or they can be bridges.
From having to “fight battles” to “shooting down” dead to “dropping bombs” in conversations, war sets the tone for so much of our everyday speech.
These phrases risk normalizing conflict and violence as our default mode of thinking. By choosing... See more
instagram.comWords can be weapons—or they can be bridges. From having to “fight battles” to “shooting down” dead to “dropping bombs” in conversations, war sets the tone for so much of our everyday speech. These phrases risk normalizing conflict and violence as our default mode of thinking. By choosing words rooted in the natural world, we can begin to de-militarize our tongues and reimagine how we relate to one another—and the world. Photographs by @nclrnld / @connectedarchives, Engin Akyurt, Michal Petráš, Guzel Sadykova, cottonbro studio, Benjamin Farren / Pexels Design by @astat
Corporate language is filled with metaphors of war. Companies “conquer” the market, they “capture” mindshare, they “target” customers, they employ a sales “force”, they hire “head-hunters”, they “destroy” the competition, they pick their “battles”, and make a “killing”. That’s an awful paradigm and we want nothing to do with it. Work isn’t war. We... See more
Work isn’t war
