Choice was once a privilege. Now it’s a trap. What psychologists in the 1970s called “overchoice” has become the baseline of modern life: an endless scroll of products, partners, playlists, posts. Children and young adults in particular aren’t lazy or indifferent – they’re paralysed. Faced with too much of everything, the brain short-circuits. Exhaustion replaces intention. We’re calling it passive attack. SEED | #8346 DATE | 28.08.25 PLANTED BY | PROTEIN

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