“I know a lot of people who make things who don’t stand proudly by their stuff,” Tyler says. “I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.

"You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts

... See more

These are two very different modes of cultural interaction. Charli’s approach invites participation: the memes exist for remixing, the portrayed scene and its participants exist to be followed and engaged with on social media—the culture of Brat is open and participatory, giving anyone a ticket to join the global digital party. Kendrick, on the oth... See more