Why does a $300M+ company need branding? Just because a business is big doesn’t mean it’s moving in the right direction. In fact, growth has a way of amplifying the gaps… .. Revealing the space between what you are and what you’re becoming. When a company shifts its strategy in a major way… The brand often lags behind. It no longer reflects the organization’s true direction. The story it once told starts to fall flat. What it *meant* no longer aligns with what it *needs* to mean. This is the #1 issue Motto® tackles. We work with high-growth, scaling companies who realize their brand can't hold the weight of their ambitions. Because here’s the truth: Brand isn’t just what people see— It’s what holds the vision together when everything else scales. @wearemotto