Pretty soon after cells started joining together to form animals, some of the animals discovered that they could go up another level of emergence and form even bigger giants made up of multiple animals. If you look around, you’ll see them everywhere—schools of fish, packs of wolves, colonies of ants, waddles of penguins. Groups like these represent... See more
Tim Urban • A Game of Giants — Wait but Why
Coagulate meanings, contexts and forms
- When you interact with a company from the outside you see it as a unitary thing with an intention.
- You might experience the company as jerking you around capriciously.
- But the company is actually a swarm.
- More like a swarm of bees with a sheet draped over them.
- It doesn’t have a brain, it is an emergent swarm.
- It doesn’t have its own goals, it does not
Bits and Bobs 5/12/25
There are a few concepts or fundamentals that we have explored in this project. One, as Matthew touched on, is containers: time-bound, spatial, experiential containers [such as “scope,” which outlined the end goal of the entire project for clear mission alignment, and “teams,” which detailed strategies for groups of people with different creative... See more




