A list of 10 principles from an early internal memo at Nike, long before the company grew into a global brand. This list is rumored to have been written in 1977 by the first head of marketing, Rob Strasser, and was shared decades later by lead designer Markus Kittner.

“1. Our business is change.

2. We're on offense. All the time.

3. Perfect results co... See more

The District Vision + New Balance Minimus MT10 draws inspiration from 2000’s Japanese minimalism, encouraging a more natural way of moving. A stripped-back design, monochrome color palette, and low profile sole work together to create a more grounded and simplified experience.

Blending an ultra-lightweight feel with technical design and off-road dur... See more