Create, Learn and Collect with @majo_ideas — sticker based art packs designed for ages 4 and up. Lowrie worked with owners Alex Aranda and Ligaya Tichy to develop the name, internal strategy and visual identity for the brand. The name is inspired by decorator crabs that collect materials and stick them to their bodies. With @steve_gavan we developed a character who is your guide across all communications. The art packs are designed with a visible grid and a really clear mast head that can be adapted to any amount of text of graphic, allowing for flexibility as the brand evolves. M Symbol by @romain.trnc using TETA Wordmark and supporting typeface @folchstudio using Acid Grotesk @fontsfromfolch Team @sophback @jamesmabrown @matt.cunliffe @nblett @njl.studio