Success can only be achieved by addressing the underlying issues that merge the passion for fashion with practical business skills.

involve setting goals, writing the business plan and setting time aside for the marketing, promotion and selling of your fashion collection.

Starting any kind of business requires tenacity, endurance and dedication; setting up a fashion business, even small scale, is all the more challenging because it is such a complex and competitive industry.

Fashion entrepreneurship is about developing new fashion concepts through to the commercialisation

The definition of a fashion entrepreneur can be described as someone whose primary work activities are that of operating within the fashion industry.

setting up a fashion business requires 90 per cent business acumen and 10 per cent design capabilities

if you are going to run a successful fashion label you also need to know about the business side of the industry (it is even said that setting up a fashion business requires 90 per cent business acumen and 10 per cent design capabilities).

fashion entrepreneurs focus on core business practices such as creativity and innovation, developing business plans, raising finance, sales and marketing of fashion products in addition to possessing small business management skills needed to run a creative company.

2. Concept screening

Concepts generated in the idea-generating step above should go through a procedure involving thorough screening and scaling based on the following criteria.

The feasibility of the concept/idea