It’s an organism —and it operates on relationship, rhythm, and resonance.

Voice doesn’t appear fully formed—it reveals itself through use. You don’t think your way into it. You write your way there.

I realized how much this process has shaped me. Not just as a writer, but as a person trying to live more clearly in the world. Each post chipped away at confusion, revealed patterns I hadn’t seen, or helped me name something I’d been circling for years.

Most people don’t care about the formatting, they care about the soul of the piece.

The goal isn’t to write perfectly; it’s to refine your own signal . To get closer to what you actually mean.

It’s also what I’ve come to believe distinguishes a Substack writer from a content creator. People don’t come to my newsletter because I deliver one type of information.

They come because they trust how I see things.

That’s the difference. On Substack,

your perspective is the product.

Your lens is the niche

. And

when you treat it that way, you... See more

it creates a moment of recognition between two people who might never meet.

This is what makes Substack different: the shelf-life of a post is looonnng. Good writing gets second chances. Dormant essays can wake up. And it’s often just one share that changes everything.