Saved by RP and
Writing That Works
Effective means picking your spots, concentrating your
Kenneth Roman • Writing That Works
Yet another advantage of the active voice is that it tends to push you to decide precisely what you want to say, to be more specific.
Kenneth Roman • Writing That Works
Take the time to boil down what you want to say, and express it confidently in simple, declarative sentences. Remember the man who apologized for writing such a long letter, explaining that he didn’t have time to write a short one.
Kenneth Roman • Writing That Works
What you write should sound just like you talking when you’re at your best — when your ideas flow swiftly and in good order, when your syntax is smooth, your vocabulary accurate, and afterward you think that you couldn’t possibly have put things any better than you did.
Kenneth Roman • Writing That Works
Take the time to boil down what you want to say, and express it confidently in simple, declarative sentences.
Kenneth Roman • Writing That Works
There are only 266 words in the Gettysburg Address. The shortest sentence in the New Testament may be the most moving: “Jesus wept.”
Kenneth Roman • Writing That Works
Short sentences and short paragraphs are easier to read than long ones. And easier to understand.
Kenneth Roman • Writing That Works
Bad writing slows things down; good writing speeds them up.
Kenneth Roman • Writing That Works
putting down first what you want the reader to do, next the three most important things the reader needs to understand to take that action, then starting to write.