Saved by RP and
Writing That Works
not all readers will detect your lapse. But those who do may be the ones who count.
Kenneth Roman • Writing That Works
Effective means picking your spots, concentrating your
Kenneth Roman • Writing That Works
First you must know where you are going yourself. Make an outline of your major points, placing supporting details in their proper position. Then, in your paper, use your outline to signal the major points for your reader. Underline and number each important section heading. This serves the same purpose as chapter titles in a book. End with a
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energies on a major document or project or speech that will make a difference.
Kenneth Roman • Writing That Works
The only way some people know you is through your writing. It can be your most frequent point of contact, or your only one, with people important to your career — major customers, senior clients, your own top management. To those women and men, your writing is you. It reveals how your mind works. Is it forceful or fatuous, deft or clumsy, crisp or
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yourself whether if you were the reader, would you take action on the basis of what is written.
Kenneth Roman • Writing That Works
Short sentences and short paragraphs are easier to read than long ones. And easier to understand.
Kenneth Roman • Writing That Works
When you write anything longer than a few paragraphs, start by telling the reader where you are going.
Kenneth Roman • Writing That Works
Take the time to boil down what you want to say, and express it confidently in simple, declarative sentences. Remember the man who apologized for writing such a long letter, explaining that he didn’t have time to write a short one.