Writing for outlets isn't worth it anymore

In the wake of the Summer of Substack, the novelty of launching a newsletter where readers pay directly for your work has given way to the reality of, well, keeping that newsletter up. And keeping those readers happy. And finding new ones when, inevitably, some of those readers decide they’re kind of over you (nicely termed as “churn”). Inevitably,... See more

“I think writers have always realized their own value; there just weren't a lot of options in the post-2008 recession for how to make good on it,” says Anne Helen Peterson, who writes the newsletter Culture Study. “But all of this feels very cyclical to me. The economy tanks, writers get laid off from their publications, writers go freelance, write... See more