Writers Writing, Readers Reading, Creators Creating

- Rule #2: Ask yourself, “Is this still going to be a good piece to read in 6, 12, 24 months time?”

- In effect, it’s as if “You’re putting out the bat signal for the people who are the same type of weird as you” – *Chris Best*

- Any decent traditional publication writer can easily make their way to 10k followers on Twitter

- The world has shifted from the mindset of, “Never meet people from the internet,” to, “Only meet people from the internet“

- We’ve been financing good writing with bad advertising for far too long—it’s just not doable

- Here’s why: if your entire audience is on Twitter and Twitter gets shut down, you’re in big trouble

- If you’re going to build an intimate relationship with readers, an email newsletter, an RSS feed, and a social media presence are all essential tools

- Advice: Instead of spending the time and money attending conferences and networking events, share your valuable insights by writing online. This way, the network *comes to you.

- Rule #1: “If it doesn’t start well, the chances are vanishingly small that it will improve later” – Robert Cottrell

- Global publications will gain more readers as translation technology advances. Eventually, translation technology will reach a point where people will be able to read an article and not tell which language it was originally written in.