Writers Writing, Readers Reading, Creators Creating

- Rule 3: New isn’t always better; **read more of what’s stood the test of time

- Ideally, you want to have control over your audience communication platform (so start an email newsletter!)

- Now that there are billions of people online, it’s easier than ever to connect with those who share your same interests

- Rule 3: New isn’t always better; read more of what’s stood the test of time

- There are multiple ways to monetize an online audience: subscription plans, conferences, consulting sessions, selling premium content, etc.

- Rule #2: Ask yourself, “Is this still going to be a good piece to read in 6, 12, 24 months time?”

- Any decent traditional publication writer can easily make their way to 10k followers on Twitter

- In effect, it’s as if “You’re putting out the bat signal for the people who are the same type of weird as you” – *Chris Best*

- Robert, who looks at ~1,000 pieces of writing a day, has discovered that the best predictor for the quality of a writing piece is the writer