Writers Writing, Readers Reading, Creators Creating

- A top journalist at a publication creates more value than she can capture, but that changes if he/she has their own audience communication channel (through a website, newsletter, etc.)

- Rule #2: Ask yourself, “Is this still going to be a good piece to read in 6, 12, 24 months time?”

- How to find good online content:

How to Find Good Online Content

- Rule #2: Ask yourself, “Is this still going to be a good piece to read in 6, 12, 24 months time?”

- Rule #1: “If it doesn’t start well, the chances are vanishingly small that it will improve later” – Robert Cottrell

- The world has shifted from the mindset of, “Never meet people from the internet,” to, “Only meet people from the internet“

- (The answer should be “yes”)

- (The answer should be “yes”)