- Rule #2: Ask yourself, “Is this still going to be a good piece to read in 6, 12, 24 months time?”

- (The answer should be “yes”)

- We’ve been financing good writing with bad advertising for far too long—it’s just not doable

- Now that there are billions of people online, it’s easier than ever to connect with those who share your same interests

- Advice: Instead of spending the time and money attending conferences and networking events, share your valuable insights by writing online. This way, the network *comes to you.

- And, if they stay consistent, they can reach 100k followers fairly quickly

- Here’s why: if your entire audience is on Twitter and Twitter gets shut down, you’re in big trouble

- Changes in the content distribution model have been favorable for creators

'- “Publishing advances one bankruptcy at a time”– Robert Cottrell