- Rule #1: “If it doesn’t start well, the chances are vanishingly small that it will improve later” – Robert Cottrell

- Technology is shifting market power away from publications and towards writers**

- Now that there are billions of people online, it’s much easier to connect with individuals who share your same interests

- “Starting a blog was the single most important decision that I made in my twenties. It’s the thing that unlocked a lot of other opportunities.”– Andrew Chen

- If you’re going to build an intimate relationship with readers, an email newsletter, an RSS feed, and a social media presence are all essential tools

- (The answer should be “yes”)

- How to find good online content:

'- “Publishing advances one bankruptcy at a time”– Robert Cottrell

- The best predictor of a piece of writing’s quality is the writer