Writers Writing, Readers Reading, Creators Creating

- Technology is shifting market power away from publications and towards writers**

- Rule #2: Ask yourself, “Is this still going to be a good piece to read in 6, 12, 24 months time?”

- Global publications will gain more readers as translation technology advances. Eventually, translation technology will reach a point where people will be able to read an article and not tell which language it was originally written in.

- Rule #1: “If it doesn’t start well, the chances are vanishingly small that it will improve later” – Robert Cottrell

- We’ve been financing good writing with bad advertising for far too long—it’s just not doable

- “Starting a blog was the single most important decision that I made in my twenties. It’s the thing that unlocked a lot of other opportunities.”– Andrew Chen

How to Find Good Online Content

- Here’s why: if your entire audience is on Twitter and Twitter gets shut down, you’re in big trouble

- And, if they stay consistent, they can reach 100k followers fairly quickly