Writers Writing, Readers Reading, Creators Creating

- There are multiple ways to monetize an online audience: subscription plans, conferences, consulting sessions, selling premium content, etc.

- Some individual writers have been able to build personal brands, such as Ben Thompson of [Stratechery](https://stratechery.com/... See more

- Rule #1: “If it doesn’t start well, the chances are vanishingly small that it will improve later” – Robert Cottrell

- “Starting a blog was the single most important decision that I made in my twenties. It’s the thing that unlocked a lot of other opportunities.”– Andrew Chen

- Any decent traditional publication writer can easily make their way to 10k followers on Twitter

'- “Publishing advances one bankruptcy at a time”– Robert Cottrell

- “I think RSS is the most undervalued thing in the entire universe”– Robert Cottrell

- Rule #2: Ask yourself, “Is this still going to be a good piece to read in 6, 12, 24 months time?”

- (The answer should be “yes”)