World Building

In World Building, Danco argued that yes, everything is sales, but sales isn’t enough. You need to build worlds. In a world of “abundant narrative and complex choices… You need to build a world so rich and captivating that others will want to spend time in it, even if you’re not there.”

he more complex or valuable is whatever you’re trying to [accomplish], the more important it is for you to build a world around that idea, where other people can walk in, explore, and hang out - without you having to be there with them the whole time. You need to build a world so rich and captivating that others will want to spend time in it, even ... See more