Cultural research works differently. It is slow. Sometimes, painfully so. It builds through everyday behaviours and accumulates over time. What shows up as a trending moment is just one piece of a larger puzzle of signals, each shaping shifts in our ME WE ALL framework. We don’t need to debate whether a term like tradwife is real or overblown. What... See more

How can I thrive while operating contrary to dominant social and cultural trends?

The experts all agree: the trend, they say, is your friend.

All you need to do is identify it, and then you ride it out. And, true enough, I’ve watched thousands of people make a buck doing just that. If you are active in the arts, that may be the single most obvious... See more