
Word Hero

Pith Method
Jay Heinrichs • Word Hero
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The Pith Method. Write down what you want to say, then find the two or three key words that sum up your points. Use these words in a fabulous new sentence. You’ll see the pith method throughout the book as we use it to ready your thoughts for tools to come.
Jay Heinrichs • Word Hero
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When you want to come up with something memorable—not just original phrasing but an original thought—sometimes you should start with the words. Words first, then thought.
Jay Heinrichs • Word Hero
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Mad Lib Protocol. Take the key words in a favorite quote and “blank” them out with the relevant parts of speech: [noun] for The New Yorker, [verb] for edited. Now see if you can fill in blanks with relevant words of your own.
Jay Heinrichs • Word Hero
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In short, figures do more than fancy up your language. Like Shakespeare’s Prospero, they can endow your purposes with words that make them known. A well-turned phrase can inform your thoughts and help you decide what you really want to accomplish.
Jay Heinrichs • Word Hero
This chapter will show you how to produce a pith from a jumble of thoughts. We will look at ways to produce memorable lines that help fuel the rest of your thinking.
Jay Heinrichs • Word Hero
THE TOOLS
Jay Heinrichs • Word Hero
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To steal a quote’s technique, unwrite it. Before you begin Mad Libbing, it helps to get a sense of what makes the words so great; and you’ll get insights into the occasions that suit the technique. By unwriting the Ross quote, we discovered that it would work well whenever we wanted to exclude a class of people. Unwriting also helps us discover the
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Instead of working out your thoughts in your head or scribbling them down, start instead with a key line. Write it down and then, before you write any other line, perfect that one.
Jay Heinrichs • Word Hero
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