With Vids, Google thinks it has the next big productivity tool for work

Like Excel, these products are simple enough that non-technical people can use them, but flexible enough that users will create with them in ways that the product’s creators can’t anticipate.

The first piece of the puzzle is democratizing creation itself. The best tools broaden the scope of who can be a creator: Figma and Canva for design; Kapwing and Veed for video; Descript and Splice for audio; Unity and Unreal Engine for gaming. Elegant, design-first tools unlock new levels of self-expression. They make being a creator more accessib... See more