With ‘Civil War,’ A24 Joins the Blockbuster Front Lines

I'm really inspired by also how they were really quiet for a really long time at the beginning. They were not trying to become the next new success story on the pages of every paper. They were much more just like, "We're just going to prove through the quality of our output over time that we are doing something interesting, and weird, and different... See more

Second, I’m reflecting on a point former Netscape CEO Jim Barksdale famously made in 1995: “There are only two ways to make money in business: bundling and unbundling.” I think we’re burnt out by the fragmentation that the D2C era brought to everything. After subscribing to tons of hyper-niche content over the years, the idea of a couple brands we ... See more

The legacy companies (Disney, NBCU, Paramount, WBD, Fox) are stuck in a purgatorial period between media systems, trying to wring out the massive but rapidly declining profits of the linear age while transitioning to the sports streaming era. It’s like that puzzle in Die Hard with a Vengeance where Bruce Willis and Sam Jackson must move exactly the... See more

Studios, he said, are not “interested any longer in supporting individual voices that express their personal feelings or their personal thoughts and personal ideas and feelings on a big budget. And what’s happened now is that they’ve pigeonholed it to what they call indies.”

As a result of these much larger outcomes we've built a movie-making system that is focused on big hits because the business model can't really absorb too many massive flops. So you get sequels, prequels, and spin-offs. Established IP and bankable stars. No big risks. And you don't get nearly as much experimentation, innovation, or creativity.

Until these celebrity production companies get into distribution, not just production, they won’t really build up libraries, which is where a lot of the value in the entertainment industry really lies.

It was while reading a book called Our Band Could Be Your Life by Michael Azerrad, about the history of punk and hardcore—which is a world I’ve also come from—that I started to think about the label format, especially the indie label format, as a really nice analogue. Because there’s this beautiful moment of all these great indie labels where they ... See more

As with the hand-wringing over millennial cord-cutting, the limitations of supporting 10+ independent creators at $10 a month is similar to the impracticality of a Hulu, HBO, Criterion, Topic, Netflix and Amazon Prime subscription (phew). The pendulum has swung back to bundling–whether in a form like Every, or some sweet Atlantic media money.