🎄 Wish IPO Analysis - Reinventing Ecommerce for the Invisible Half

On Wish, more than 70% of purchases happen without a search query which is extremely different than the way we usually shop on other ecommerce websites and marketplaces.

Nonetheless, I don't believe that you can build a sustainable marketplace if you don't have the trust of your customers. You can fool users once or twice with pervasive ads and extremely low quality products but you won't retain them overtime. Wish will have to increase its minimum standards and reduce the misleading aspects of certain products/ads... See more

Wish mainly targets low-income households who value cheap price above anything else. Peter Szulczewski wrote an article in Dec. 2016 introducing the concept of the "invisible half". It's the lower-income segment of Americans that has been underserved by technology and especially by ecommerce. Many Americans cannot afford to pay an annual Amazon Pri... See more

Wish mainly targets low-income households who value cheap price above anything else. Peter Szulczewski wrote an article in Dec. 2016 introducing the concept of the "invisible half". It's the lower-income segment of Americans that has been underserved by technology and especially by ecommerce. Many Americans cannot afford to pay an annual Amazon Pri... See more

Wish is not Roblox or Doordash. E-commerce, gaming and food delivery are three markets than have benefited from the covid crisis but Wish does not have the same traction as Roblox or Doordash. The company is going public with (i) a slowing down 32% YoY YTD 2020 sales growth, (ii) deteriorating gross margins following a regulatory change in the US s... See more

Moreover, Wish's shopping experience is unique. It's a mobile first shopping experience and not a replication on mobile of web based marketplaces that are mainly driven by search query. Wish has centered the experience around discovery with a personalized feed of products that you can scroll infinitely and gamified features.

Wish is bringing two main UX innovations that make the app a unique e-commerce experience: (i) a discovery-based shopping experience and (ii) gamified features.