added by sari · updated 2y ago
Winning Strategies for Service Marketplaces
- Vertical service marketplaces can optimize around one or a few adjacent verticals, but the low frequency of most verticals (other than cleaning and lawn care) creates challenges.
from The Founder's Dilemma: To Compete or Unbundle | Andreessen Horowitz by Jonathan Lai
sari added
- Friction of Supplier Sign-Up. Supplier aggregation is the easy part. Aggregating demand early in a company's growth is much more difficult and crucial than supplier aggregation.
- Size of the Market Opportunity. The new online marketplace may not be able to cover large portions of certain industries. Some markets are not good candidates. Wit
... See morefrom All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd by Bill Gurley
Mo Shafieeha added
- My personal favorite are these vertical SaaS marketplaces. They start as vertical SaaS software, then layer in a marketplace later on. Usually, it begins with a software solution that is focused on a highly technical business problem. For example, a software provider may give away or charge a very low fee for something that has high intrinsic ... See more
from Ameet Shah, partner at Golden Ventures, on the economics of vertical SaaS marketplaces by Sacra
Ted Glasnow added