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Winning Models for the Creator Economy
My intuition is it’s more likely to start with distribution than crowdfunding. There are tools to fund future development or work available to most creators. If you're a musician, you go to a record label and I'm sure there's the equivalent in the influencer world. Competing head to head with existing services is not the way to go. The new cool... See more
Jesse Walden • Creators, Communities, and Crypto — Fred Ehrsam
The creator economy isn’t about influence. It’s about infrastructure.
If someone calls them influencers, run a mile. It’s a proper giveaway they don’t understand the economics of attention of the world they're trying to harness.
The creator world isn’t a media channel. It’s a parallel media infrastructure with its own broadcasters, publishers, and... See more
If someone calls them influencers, run a mile. It’s a proper giveaway they don’t understand the economics of attention of the world they're trying to harness.
The creator world isn’t a media channel. It’s a parallel media infrastructure with its own broadcasters, publishers, and... See more
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Creators don’t need to find “product market-fit”.
They already know their consumer better than traditional founders do. They don’t need to create business the traditional way.
Don’t need traditional marketing. Their audience spreads their products for them. The value is in the person not in the company idea.
Is this a societal shift?
https://x.com/e
We recently invested in a company that enables creators to be the next-generation sales channels for brands, in a transparent and privacy-forward way. Brands care about a few things: 1) They only want to pay when they’ve acquired a new customer and done so profitably; 2) They want to control who can sell / promote their brand and where; and 3) They... See more