can’t get them there by applying the same techniques everyone else uses, because we’re not talking about getting 10 percent better or 5 percent better. The goal is .0001 percent better, because these performers are already among the best at what they do.

THE WINNING 13

I can list all the traits and habits and philosophies that made him great, but the secret is in how they’re put together, and that’s unique to every individual.

If you’re always reading self-help books and listening to motivational talkers and following inspirational geniuses on social media and podcasts, if you can’t make a decision without consulting mentors and masterminds… you’re being told what to think.

(1) Winning will give you the chair with one broken leg so you can never get comfortable, and (2) you’d better be able to speak its language.

Everything you do starts with your thoughts. How many times have you sabotaged your own goals and ambitions because your head wasn’t in the right place?

And that enemy is you: the one person who knows all your weaknesses and fears, knows everything you crave and dread, and never stops using them against you.

Do yourself a favor: Either do them, or admit you’re never doing them and move on. Managing that “back burner” is a ridiculous waste of time and energy; all those burners generate the same amount of heat anyway, and those things stay on your mind and taunt you every time you start thinking about everything you’ve left unfinished—or unstarted. Get

My job is to take your greatest achievements and build on them. I want to speak to you in a language that takes your best work and makes it better.