Dave Brailsford to build his Tour de France team, he didn’t look at past winners and say ‘Let’s do what they do’. He looked at past winners and said ‘Let’s do things differently because then we might beat them. If we do the same as them, they win, because they’ve been doing it for longer.’ The

‘In chess if you play without long-term goals your decisions will be purely reactive and you’ll be playing your opponent’s game, not your own.’ Kasparov agrees with me that Bill

Burnley: ‘Only the person who isn’t rowing has time to rock the boat.’

In campaigns,

winners have to make the weather, even when surrounded by storms.

Discipline is not the same as regimentation. Discipline is not the same as measurement. Discipline is not the same as hierarchical obedience or adherence to bureaucratic rules. True discipline requires the independence of mind to reject pressures to conform in ways incompatible with values, performance standards, and long term aspirations.

This is most obvious in sport, with the competitive element present in every event.

‘When it comes to peering into the future, you just can’t be paranoid enough.’

deriving a strategy from an opponent’s potential strength