Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists

sophisticated information

sales and education programs are a positive part of the transformation of American wine culture.

international choices than wine.

likely to buy wines with higher ratings or higher price tags.

seen as a “value” fine wine and avoid the cheap and anonymous bulk wine trap.

vocabulary of brand/variety/region.

language used by New World wine:

memorable narratives about the wine, the winemaking family, the region or vintage or varietal.

Project Genome

vocabulary of Old World wine is based on