Hold this in contrast to the gym, which is designed for only one thing: It’s where you go when you want to be with people who can help you get stronger, and who have the best tools to do it. It’s not incidental that being there means exposing yourself to the breath of others; that is, in fact, largely the point. The breath of language, the breath o... See more

The disruptive potential of the creator-led online fitness market is in relation to gyms, boutique fitness classes, and personal trainers that provide community and accountability, but are expensive and inconvenient for many consumers. By leveraging digital platforms like Fitplan or Playbook, or even just enabling payments or donations on Zoom/othe... See more